MIDAS TOUCH is a non-alcoholic water based flavoured carbonated drink that currently produces four types of sodas - Cola, Watermelon, Kiwi and Orange.

The drink contains natural flavours, natural sugars, added artificial sweeteners (sugar substitutes) and is low in calories which makes this particular soda a diet drink.

The brand identity aimed to use the words “Midas Touch”. Midas is a popular mythological figure who was known for his ability to turn everything he touched into pure gold. However, despite the given fact, the goal was to focus on using vivid, vibrant colors of the aforementioned fruits and not actual golden colors.

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